August 2015

http://theagentofinfluence.com/ Growth Hacking Explained

Each startup business needs growth – fast – and while traditional marketing techniques bring sustained progress in the long term, your focus is on survival in the short term. You want growth right now. That’s where “Growth Hacking” comes into the picture.

Growth Hacking is a mix of creating solutions and opportunities as well as tracking data and metrics. To be a Growth Hacker is to be constantly learning, testing, developing and creating. Using sound marketing skills backed by solid technical skills, Growth Hackers find innovative opportunities to raise a startup’s profit, profile and publicity fast.

Growth Hacking is not a replacement for marketing as there is still a time and a place for more traditional marketing methods – but is a complementary exercise, that when handled well, will provide the explosive business growth that you want. As Sean Ellis says, “A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer.”

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